By Sam HaymartPublished: June 22, 2009Posted in: Future, IndustryTags: 2010, A3, AdBlue, Audi, Diesel, SUV, TDI
Today, Audi is launching a summer long advertising campaign to try and change public perception of diesels, extolling the new generation of clean diesel technology showcased in their new models like the 2010 Q7 TDI and 2010 A3 TDI.
“Energy independence and fuel efficiency are at the forefront of public debate, and with the launch of the Q7 TDI clean diesel, Audi is introducing a viable solution into that national discussion,” said Johan de Nysschen, President, Audi of America. “Several solutions for reducing America’s dependence on foreign oil have been introduced, but few are as convenient, accessible, and fun as simply switching from regular gasoline to clean diesel.”
The campaign centers on the fact that new clean diesels use up to 30% less fuel and produce about 20% less CO2 emissions compared to a gasoline engine. A new TV spot points out that if even one third of cars were powered by diesel engines, that we could be “sending back” 1.5 millions barrels of oil per day. That is pretty compelling.
“Many Americans still don’t understand the benefits clean diesel provides,” said Scott Keogh, Chief Marketing Officer, Audi of America. “That’s why Audi developed an intensive campaign to spread the truth about TDI technology. Central to our message is this point: With far lower carbon emissions and far better fuel efficiency than gasoline, it can truly be said that diesel is no longer a dirty word.”
Launching today, the Audi campaign seeks to educate Americans about the benefits of TDI clean diesel. The campaign includes advertisements at fuel pumps around the country, a television spot (above) , a “Truth in Diesel” viral video and a Facebook Cause campaign in support of reducing carbon emissions.
Go Audi!
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